Take control
of your sales.
Let me take the guesswork out of your sales strategy.
Perhaps you’ve sent a few emails, or you’re struggling to find the right ones. Maybe you’ve exhibited, had some success, and now you’re waiting for the exhibition gods to shine their luck on you next time.
That’s not a sales strategy - it’s a raffle you keep re-entering. Your growth is capped by how many stands you can afford, and none of it is in your hands.
Get On The Shelf hands you the control - a reliable system for reaching the right buyers on purpose, so getting stocked comes down to you, not luck.
Apply to Get On The Shelf →Retailers I actually work with
Hope is not a strategy.
Think about how you actually reach buyers right now.
Your outreach is tepid at best - you find a few email addresses, send a few messages, and hope they get noticed. Maybe you exhibit once or twice, pick up a handful of leads, and then wait for the next show to come round.
Some of it lands. Most of it doesn’t. So you do it again, because it’s the only lever you’ve got.
That’s the trap: your growth is capped by how many emails you can chase and how many shows you can afford - and none of it is really in your hands.
That’s not a sales strategy. It’s hope, on repeat.
What if you were in control of your sales funnel?
Imagine knowing exactly which buyers to approach, and how to reach them. Imagine a message that lands because it’s built to, not because you got lucky. Imagine a pipeline you can top up whenever you want - not a diary you’re a slave to.
That’s not a lucky break. It’s a system. And a system can be learned.
The buyers haven’t changed. The shows haven’t changed. What changes is you having a repeatable way to reach the right people, on purpose - so getting stocked stops being something that happens to you, and starts being something you do.
Take the luck out, and what’s left is control.
Here’s how you get stocked, on purpose.
Four moves, run the same way every time:
- Target and find the right buyers. Stop guessing at generic addresses - know exactly which retailers fit, who the actual decision-maker is, and how to reach them directly.
- Get their attention, and a response. The difference between an email that gets ignored and one that gets answered is rarely luck - it’s what you lead with, and when.
- A better way to present, handle objections, negotiate and close. You’ve done the meetings. This is how to walk in sharper: present so they lean in, answer the objections before they harden, hold your margin, and actually ask for the order.
- Keep them warm so they keep coming back. Most buyers won’t say yes today, so this is how you stay on their radar until their timing is right - and how you turn a first order into a standing one.
Learn it once, and you’ve got a way to grow that doesn’t depend on luck ever again.
new key accounts in under 6 months
generated from those accounts
new countries opened up
You’ll leave able to run this yourself.
Every intake is kept deliberately small, so nobody hides at the back and every brand gets real attention.
And you’ll never share the room with a direct competitor - only one brand per category makes it in. You’re building a buyer strategy in here, so the last thing you need is a rival taking notes.
We meet on a live call every week for four weeks. No pre-recorded videos to watch alone at 11pm. You show up, we work, you leave with something to do before the next one.
And nothing stays theoretical. We work through it live, using one brand in the room as the example, so you watch it happen rather than hear it described.
Please note you’ll need a couple of tools in place to run this properly, including the use of AI.
Your investment in these tools is a fraction of what you’d spend on a single exhibition stand, and a rounding error next to a room full of account managers doing the same job.
That’s rather the point. A handful of cheap tools, and you do the work of a team you couldn’t afford to hire.
I’m not going to hand you a list. I’m going to hand you the whole workflow - yours to run again and again, long after the cohort ends.
Take control of your sales.
Apply to Get On The Shelf →But…This isn’t for everyone.
It’s for you if
- You’ve got a product that’s already selling, and you can supply at volume.
- You want the big retailers and the chains, not just another independent or two.
- You’ve done the emails, maybe the shows, and you know there has to be a better way.
- You’ll do the work between calls.
- You’re willing to invest in the right tools to get the job done.
It’s not for you if
- You’re pre-launch, or still finding out whether people actually want it.
- You’re not confident your product would survive a buyer’s once-over.
- You want it done for you, rather than done by you.
- You’re expecting overnight success. Buyers move on their own calendar, not yours.
- This is a Hail Mary for a business already on its knees. Retail takes time, and I won’t take money you can’t afford to lose.
Not sure your product’s ready for that room? Start with The Cut. A buyer remembers the product that walked in half-baked, and you don’t get that meeting back.
The strongest steel is forged in the hottest fire.
Before Covid I had seven salespeople and I was spending over $320,000 a year on exhibitions. I thought that was the only way to sell. I was wrong, and it cost me everything to find out.
The books had been cooked and money had been stolen. A lot of money. A life changing amount of money, by a crooked finance controller. After a year of trying to save it, I lost the business I’d spent twelve years building.
So I started again. No team, no budget, and a mortgage, a wife and two kids at home. Failure simply wasn’t an option.
I spent Covid building an outreach system from scratch. In November 2020 I started running it. I kept at it for five months, sharpening it as I went. By April I’d landed a handful of dream accounts and generated over $180,000.
That system is the backbone of everything I sell now. Hundreds of thousands since, no exhibition stands, and one account manager instead of seven.
I’m not teaching you a theory I read. I’m teaching you the thing I built when I had nothing left to lose.
Four weeks to take back control.
There’s no “buy now” button here, and that’s deliberate. Get On The Shelf is small, one brand per category, and I only take people I know I can help.
So it starts with an application. A few quick questions - two minutes, honestly - to tell us both whether there’s a fit.
Worst case, you’ve spent two minutes. Best case, you never book another stand out of hope again.
After that we’re in it together - because by week two you’ll have your targeting done and your outreach going out, and I can’t un-teach you that.
I read every application myself and always reply. Places are limited, one per category, so I can’t promise everyone a spot - only that I’ll give yours a proper look.
Ready to take control?
A few quick questions. Two minutes, tops - it tells us both whether there's a fit.
I read every application myself and I'll always reply. But places are limited and one brand per category, so I can't promise everyone a spot - only that I'll give yours a proper look.