The product’s good.
The bank balance
says otherwise.
You’ve sent the emails. Maybe done a show or two. Some of it lands, most of it doesn’t – and every month the stock sits there while the balance goes the wrong way.
Get On The Shelf hands you the control – a reliable system for reaching the right buyers on purpose, so getting stocked comes down to you, not luck.
Retailers I actually work with
Hope is not a strategy.
Think about how you actually reach buyers right now.
Your outreach is tepid at best - you find a few email addresses, send a few messages, and hope they get noticed. Maybe you exhibit once or twice, pick up a handful of leads, and then wait for the next show to come round.
Some of it lands. Most of it doesn’t. So you do it again, because it’s the only lever you’ve got.
That’s the trap: your growth is capped by how many emails you can chase and how many shows you can afford - and none of it is really in your hands.
That’s not a sales strategy. It’s hope, on repeat.
What if you were in control of your sales funnel?
Imagine knowing exactly which buyers to approach, and how to reach them. Imagine a message that lands because it’s built to, not because you got lucky. Imagine a pipeline you can top up whenever you want - not a diary you’re a slave to.
That’s not a lucky break. It’s a system. And a system can be learned.
The buyers haven’t changed. The shows haven’t changed. What changes is you having a repeatable way to reach the right people, on purpose - so getting stocked stops being something that happens to you, and starts being something you do.
Take the luck out, and what’s left is control.
Here’s how you get stocked, on purpose.
Four moves, run the same way every time:
- Target and find the right buyers. Stop guessing at generic addresses - know exactly which retailers fit, who the actual decision-maker is, and how to reach them directly.
- Get their attention, and a response. The difference between an email that gets ignored and one that gets answered is rarely luck - it’s what you lead with, and when.
- A better way to present, handle objections, negotiate and close. You’ve done the meetings. This is how to walk in sharper: present so they lean in, answer the objections before they harden, hold your margin, and actually ask for the order.
- Keep them warm so they keep coming back. Most buyers won’t say yes today, so this is how you stay on their radar until their timing is right - and how you turn a first order into a standing one.
Learn it once, and you’ve got a way to grow that doesn’t depend on luck ever again.
grossed in the first five months, from a standing start
generated by those same accounts since
from one national account alone, this year
A system you can build quickly, cheaply, and with predictable results.
Every intake is kept deliberately small, so nobody hides at the back and every brand gets real attention.
And you’ll never share the room with a direct competitor - only one brand per category makes it in. You’re building a buyer strategy in here, so the last thing you need is a rival taking notes.
We meet on a live call every week for four weeks. No pre-recorded videos to watch alone at 11pm. You show up, we work, you leave with something to do before the next one.
And nothing stays theoretical. We work through it live, using one brand in the room as the example, so you watch it happen rather than hear it described.
Please note you’ll need a couple of tools in place to run this properly, including the use of AI.
Your investment in these tools is a fraction of what you’d spend on a single exhibition stand, and a rounding error next to a room full of account managers doing the same job.
That’s rather the point. A handful of cheap tools, and you do the work of a team you couldn’t afford to hire.
I’m not going to hand you a list. I’m going to hand you the whole workflow - yours to run again and again, long after the cohort ends.
Take control of your sales.
See if you’re ready →But…This isn’t for everyone.
It’s for you if
- You’ve got a product that’s already selling, and you can supply at volume.
- You want the big retailers and the chains, not just another independent or two.
- You’ve done the emails, maybe the shows, and you know there has to be a better way.
- You’ll do the work between calls.
- You’re willing to invest in the right tools to get the job done.
It’s not for you if
- You’re pre-launch, or still finding out whether people actually want it.
- You’re not confident your product would survive a buyer’s once-over.
- You want it done for you, rather than done by you.
- You’re expecting overnight success. Buyers move on their own calendar, not yours.
- This is a Hail Mary for a business already on its knees. Retail takes time, and I won’t take money you can’t afford to lose.
If that’s you, you’re exactly who this is built for.
First impressions with buyers matter – you rarely get a second one. If your product isn’t quite ready for that room yet, start with Get Clarity, my cohort for getting your brand ready to sell.
The strongest steel is forged in the hottest fire.
Before Covid, I had seven salespeople and spent over $320,000 a year on exhibitions. I thought that was the only way to sell. It cost me everything to find out I was wrong.
A finance controller I’d trusted had been cooking the books and stealing – a life-changing amount. After a year fighting to save it, I lost the business I’d spent twelve years building, and came out buried in personal debt.
The second time, I couldn’t afford the salespeople or the exhibitions. So I built a way to reach buyers directly, one I could run myself for almost nothing. In November 2020 I started. Five months later it had grossed over $140,000 from a standing start.
Those same accounts have since generated more than $1 million. One alone has spent over $500,000 with us this year. No stands, no sales team – one system.
That system is exactly what I teach in here.
Losing it all forced me to do things differently.
When you’ve got no team and no budget, you find out fast what you actually need – and how much of what you were told was just expensive habit.
That’s not theory. It’s what got me out – and it’s what you’ll build in here.
Four weeks to take back control.
There’s no “buy now” button here, and that’s deliberate. Get On The Shelf is small, one brand per category, and I only take people I know I can help.
So it starts with a two-minute check. A few honest questions that tell you - and me - whether your product’s actually ready for the shelf.
Worst case, you’ve spent two minutes and learned where you stand. Best case, you never book another stand out of hope again.
After that we’re in it together - because by week two you’ll have your targeting done and your outreach going out, and I can’t un-teach you that.
If you’re ready, it’ll point you to my calendar and I’ll see you on a call. Places are limited, one brand per category, so I can’t promise everyone a spot - only that I’ll give yours a proper look.